About Pouri

Committed to health

Puori has grown out of the two founders, Oliver Amdrup-Chamby’s and Julius Heslet’s, uncompromising desire to supplement their own active lifestyle with the very best in clean & superior supplements. Puori was founded in 2009 the purpose of supplementing healthy lifestyle and serious training with an equally serious offer for omega-3 fish oil - a need which they didn’t find existing producers were able to fulfil. The motivating force was a fair share of idealism as well. The mission was clear from the beginning: To be the best in offering pure, clean & superior products that make a difference in people's health and wellbeing.

The highest levels of commitment are required to meet our own high standards. Our brand promise of quality cannot be compromised. The reasons for Puori’s success, especially with such an ambitious adventure where two young men’s ideas have grown into a global company with lots of dedicated employees, partners and especially customers, have been anchored in transparency via 3rd party testing from the very beginning with IFOS testing of the fish oil expanding into full Transparency testing of the entire portfolio nowadays.

In addition, there have always been a great deal of boldness in Puori. Without it, we would never have set out on this amazing journey. It also means that we salute good ideas and are always looking to cultivate a culture in our company, where initiatives and those who dare think aloud and differently are rewarded. From the start, our leverage in Puori has been the CrossFit tide, which spread throughout the 00’s and has since evolved into a profound competitive sport, which is still an important part of Puori’s heritage.

We believe that health is an ever-evolving journey centred around making quality decisions within the four cornerstones of a good life: a healthy diet, physical activity, recovery, and balance. We don’t sell quick fixes but we help people understand their origin and show them how to achieve their natural potential. We believe in a preventative lifestyle and a holistic approach to health, and where the modern diet falls short in nourishing us with the nutrients we need, we provide the purest natural supplements for people, for ourselves, and for a healthier future.